HEYTEA Broadway NYC: The Ultimate Visitor, Menu & Ordering Guide
When HEYTEA opened its flagship location at 1407 Broadway in Midtown Manhattan, it permanently transformed New York City’s specialty tea landscape. Globally celebrated as the original creator of modern cheese tea and fresh fruit infusions, HEYTEA introduced an ingredient-first philosophy to North America.
Instead of relying on artificial flavor powders, non-dairy creamer substitutes, or synthetic syrups, HEYTEA crafts every beverage using cold-brewed whole-leaf teas, real fresh fruit hand-peeled daily, and authentic dairy creams. Located steps from Times Square and Herald Square, HEYTEA Broadway serves as a central destination for local office workers, tea connoisseurs, and international visitors.
This comprehensive guide details HEYTEA Broadway’s full menu, pricing structures, customization options, frequently asked questions, and operational tips for your next visit.
What Sets HEYTEA Broadway Apart?
Traditional bubble tea shops often prioritize speed over quality, relying on pre-mixed powders, canned purees, and heavy corn syrups. HEYTEA introduced a refined culinary standard built on three core pillars:
Real Fresh Fruit & Hand-Crafted Prep
Popular drinks like the Crisp Grape Boom and Coconut Mango Boom feature fresh fruit prepared in-store every morning. Green grapes are hand-peeled piece by piece, red guavas are freshly crushed, and real mango chunks are blended directly with jasmine green tea bases.
Whole-Leaf Botanical Tea Bases
Every beverage base originates from single-origin or carefully blended whole-leaf teas:
- 9-Scented King Jasmine: Premium green tea leaves infused nine consecutive times with fresh jasmine blossoms for a crisp floral finish.
- Golden Oolong: A medium-roasted high-mountain oolong offering warm, amber notes and smooth depth.
- 1000-Mesh Matcha: Fine ceremonial-grade matcha ground to 1000-mesh density for a silky texture without grittiness.
The Original “Cheese Cloud”
Invented by HEYTEA in 2012, the original Cheese Cloud cap is made with real dairy milk, fresh cream, and a touch of sea salt. It yields a savory, velvet-smooth contrast that balances cold tea without hydrogenated oils or artificial emulsifiers.
HEYTEA Broadway Full Menu & Price Breakdown
Below is the itemized menu reference for 1407 Broadway, detailing prices, ingredients, and estimated calorie profiles across main drink categories.
Fresh Fruit Booms & Teas
Signature cold fruit slushies and crushed fruit teas blended with cold-brewed tea.
| Item Name | Primary Ingredients | Size & Price (USD) | Approx. Calories |
| Crisp Grape Boom | Hand-Peeled Green Grapes + Jasmine Tea Slush | $10.49 (Reg) / $11.99 (Lg) | ~110 – 150 kcal |
| Coconut Mango Boom | Selected Fresh Mango + Coconut Milk + Sago | $9.99 (Reg) / $10.99 (Lg) | ~280 – 350 kcal |
| Mango Grapefruit Boom | Fresh Mango + Ruby Grapefruit Pulp + Jasmine Tea | $10.99 (Reg) / $12.49 (Lg) | ~150 – 190 kcal |
| King Jasmine Guava | 9-Scented Jasmine Tea + Red Guava + Guava Cloud | $10.49 (Reg) | ~240 kcal |
| Kale Boost Tea | Fresh Kale + Chia Seeds + Grapes + Apple + Lemon | $10.49 (Reg) | ~180 kcal |
| Golden Oolong Yuzu | Golden Oolong Tea + Fresh Yuzu Citrus Pulp | $9.99 (Reg) | ~140 kcal |
Cheese Cloud & Specialty Teas
Cold-brewed mountain teas crowned with HEYTEA’s signature salted cheese cream cap.
| Item Name | Primary Ingredients | Size & Price (USD) | Approx. Calories |
| Cloud Jasmine Tea | 9-Scented Jasmine Tea + Signature Cheese Cloud | $7.49 (Reg) | ~180 kcal |
| Cloud Crisp Grape | Hand-Peeled Grapes + Jasmine Tea + Cheese Cloud | $10.99 (Reg) / $12.99 (Lg) | ~180 – 220 kcal |
| Cloud Mango | Fresh Mango Slush + Jasmine Tea + Cheese Cloud | $10.49 (Reg) / $12.99 (Lg) | ~220 – 300 kcal |
| Matcha Cheese Milk Tea | 1000-Mesh Matcha + Fresh Dairy Milk + Cheese Cloud | $10.49 (Reg) | ~320 – 380 kcal |
| Pistachio Cloud Jasmine | Pistachio Cream + 9-Scented Jasmine + Real Dairy | $11.99 (Reg) | ~340 kcal |
Bobo & Fresh Milk Teas
Comforting milk teas prepared with whole dairy milk and house-cooked tapioca.
| Item Name | Primary Ingredients | Size & Price (USD) | Approx. Calories |
| Supreme Brown Sugar Bobo | Slow-Cooked Brown Sugar Bobo + Real Dairy Milk | $9.99 (Reg) / $10.49 (Lg) | ~400 – 500 kcal |
| Jasmine Milk Tea | 9-Scented Jasmine Tea + Whole Dairy Milk | $8.49 (Reg) | ~230 kcal |
| Longjing Milk Tea | Roasted Longjing Green Tea + Whole Dairy Milk | $8.49 (Reg) | ~240 kcal |
| Triple Supreme Matcha | Matcha Mochi + Matcha Jelly + Cheese Cloud | $10.49 (Reg) | ~310 – 380 kcal |
Toppings & Add-On Selection
Every beverage at HEYTEA Broadway can be customized with fresh toppings prepared daily:
| Topping | Texture & Flavor Description | Price (USD) | Calorie Impact |
| Cheese Cloud (Original) | Rich, savory salted dairy cream foam cap | $2.88 | ~120 kcal |
| Light Cheese Cloud | Airy, lower-fat variation of the original cheese cap | $1.68 | ~90 kcal |
| Matcha Cloud | Salted cheese cream infused with fine matcha | $2.88 | ~120 kcal |
| Brown Sugar Bobo | Warm, slow-simmered brown sugar tapioca pearls | $1.68 | ~110 kcal |
| Coconut Milk Jelly | Soft, velvety coconut milk gel cubes | $1.68 | ~25 kcal |
| Matcha Jelly | Firm, earthy gel cubes made from 1000-mesh matcha | $0.98 | ~25 kcal |
| Fresh Grapefruit Pulp | Juicy, tart ruby grapefruit sacs | $1.68 | ~40 kcal |
| Sago Pearls | Delicate, springy mini tapioca spheres | $0.98 | ~80 kcal |
How to Customize Sugar & Ice Levels
Because HEYTEA utilizes real fruit and authentic whole milk, standard sweetness levels are naturally lower than traditional bubble tea shops.
Sweetness Tiers
- 100% (Standard Sweetness): Recommended for pure milk teas and matcha lattes to offset natural tea tannins.
- 70% (Less Sweet): The sweet spot for traditional milk tea varieties.
- 50% (Half Sweet): Highly recommended for Fruit Booms (such as Crisp Grape Boom) to let natural fruit juices shine.
- 30% (Light Sweetness): Ideal for Cheese Cloud drinks where the savory salted foam provides richness.
- 0% (Unsweetened): Best for pure brewed leaf teas.
- Zero-Calorie Sugar Substitute: Stevia/monk fruit natural sweetener is available upon request at no extra charge.
Temperature & Ice Profiles
- Regular Ice: Required for Fruit Booms to maintain the frozen slushie consistency.
- Less Ice: Preferred for Cheese Cloud beverages to prevent rapid dilution of the cream layer.
- No Ice (Cold): Preserves full tea concentration for immediate consumption.
- Hot / Warm: Available for select Jasmine Milk Teas, Matcha Lattes, and Brown Sugar Bobo during cold weather.
Location Details & Operational Tips
Store Logistics
- Address: 1407 Broadway, New York, NY 10018 (Between W 38th & W 39th Streets)
- Neighborhood: Midtown Manhattan / Garment District
- Operating Hours:
- Sunday – Thursday: 11:00 AM – 9:00 PM
- Friday – Saturday: 11:00 AM – 9:30 PM
- Nearest Subway Stations:
- Times Square–42nd St (N, Q, R, W, 1, 2, 3, 7, S) – 3-minute walk
- 34th St–Herald Square (B, D, F, M, N, Q, R, W) – 4-minute walk
- Penn Station (A, C, E, LIRR, NJ Transit) – 6-minute walk
Expert Tips to Avoid Long Lines
- Order via Mobile App: Midday peak hours (12:00 PM – 2:00 PM) and evening rushes (5:00 PM – 7:00 PM) can see wait times exceed 30 minutes. Order through the HEYTEA App 20 minutes ahead to pick up directly from the dedicated mobile shelf.
- First-Timer Pick: If it is your first visit, start with the Crisp Grape Boom (at 50% sugar) or Cloud Jasmine Tea (at 70% sugar) for the quintessential HEYTEA flavor profile.
- Delivery Services: The Broadway location supports third-party delivery via major local platforms across Midtown and Lower Manhattan.
Frequently Asked Questions (FAQs)
What is the most popular drink at HEYTEA Broadway?
The Crisp Grape Boom is HEYTEA’s global best-seller since 2018. Made with real peeled green grapes and jasmine green tea slush, it accounts for a large portion of daily orders.
Does HEYTEA use real dairy or non-dairy creamer?
HEYTEA uses 100% real dairy milk, fresh cream, and real cheese for its Cheese Cloud foam. Unlike traditional boba shops, they do not use non-dairy hydrogenated creamer powders.
How do I order ahead to skip the line at 1407 Broadway?
Download the official HEYTEA App on iOS or Android, select the “Broadway” store location, place your custom order, and pay in the app. Walk straight to the in-store pickup counter when your notification reads “Ready for Pickup.”
Are there dairy-free or vegan options at HEYTEA?
Yes. Many Fresh Fruit Booms (like the Crisp Grape Boom or Mango Grapefruit Boom) are naturally dairy-free when ordered without Cheese Cloud. You can also choose coconut milk options like the Coconut Mango Boom.
How sweet are HEYTEA drinks compared to other boba chains?
HEYTEA drinks are noticeably less sweet because they rely on natural fruit juices and high-quality brewed teas rather than synthetic syrups. HEYTEA’s 50% (Half Sweet) setting is typically equivalent to 30% sweetness at traditional bubble tea spots.
Conclusion
HEYTEA at 1407 Broadway stands as a defining anchor in Midtown Manhattan’s culinary landscape. By committing to whole-leaf botanical teas, real fresh fruits, and authentic dairy cream toppings, the brand offers a stark, high-quality contrast to fast-food bubble tea chains.
Whether you opt for a refreshing Crisp Grape Boom during a hot summer day or a cozy Supreme Brown Sugar Bobo in the winter, utilizing mobile ordering and understanding sweetness adjustments ensures a seamless, high-tier tea experience right in the heart of NYC.